This strategy will help guide you as you question and decide how to best showcase, describe, price, and promote your products.īased on the answers you come up with, you’ll likely want to make a list of ideas for optimizing your listing page that you can try in order to find out what your customers respond to and engage with best. How do you measure and act on the performance of listings?Īs you begin to work through answering the questions from the bulleted list above, you’ll begin the early stages of developing and shaping a clear listing-optimization strategy for your business.What are your competitors doing to attract customers and sell products?.What prevents your target customer from buying?.What motivates your target customer to buy?.In order to truly optimize your eBay listings, you need to start off by knowing the following: Writing product descriptions and publishing identical listings day after day won’t do the trick. If you want to build a sustainable business on this marketplace, you need to be able to attract more customers and convert a larger percentage of those customers. There are more businesses with similar products going after the same audience than ever before. As of 2018, there were 25 million sellers on eBay and a community of 168 million active buyers.
Why Even Think About Optimizing your eBay Listing?Ĭompetition on eBay is incredibly fierce, and, as a seller, it takes a lot to differentiate yourself from your competition. In it, we’re presenting five expert ideas that every seller can use to optimize their eBay listings and sell more products. This blog post is the first piece of content in our new series. Second, we’re creating and sharing a series of new blog posts that provide eBay sellers with the actionable advice and resources they need to boost sales and fuel business growth.
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